Jurgen Klopp's Shocking Decision to Join Red Bull Triggers Criticism from German Fans

BERLIN – The news of Jurgen Klopp's new role as Red Bull's "Global Head of Soccer" has ignited a passionate debate among German fans.

Klopp, who once embodied the romantic ideals of football by coaching underdogs Mainz to the first division, reviving a struggling Borussia Dortmund, and restoring glory to Liverpool, is now seen as switching allegiances.

For years, Red Bull has faced criticism from fans worried about the increasing commercialisation of the sport they love.

Klopp, to many, represented the guardian of traditional football values, a hard-working, authentic figure who connected with the crowd.

Now, at 57, the former Liverpool boss has returned to the football scene in a surprising new role, and has faced ridicule and criticism.

Fans’ frustration is understandable, as Klopp’s career has seemed to stand in contrast to what a company like Red Bull represents, at least from their perspective.

“I’ve lost my faith in football,” one fan wrote.

Some accused him of selling out and declared that football had “died” with his decision. Critics believe Klopp has tarnished his reputation and undermined his impressive career.

However, football figures like Dortmund CEO Hans-Joachim Watzke and former player and pundit Jan Aage Fjortoft have defended Klopp’s move.

Fjortoft called Klopp a gift to football and “the best possible ambassador”. He added that Klopp’s charisma will have a broad impact on the sport.

While Klopp’s decision may be unexpected, he appears ready to explore new territory in football. And according to reports, his contract includes an exit clause for the German national team, leaving open the possibility of him becoming head coach one day, should current coach Julian Nagelsmann step down.

Meanwhile, just hours after he was named as the head of Red Bull’s football operations on Oct 9, the energy drinks giant was also linked with a takeover bid for French second-division side Paris FC.

Bernard Arnault’s family is nearing the purchase of a majority stake, investing alongside Red Bull, as the billionaire clan diversifies into sports, people familiar with the matter said.

Under the terms discussed, the Arnault family will initially take a stake of about 55 per cent through its holding company Agache, before buying out club chairman Pierre Ferracci’s 30 per cent holding in 2027, said the people, requesting anonymity.

Red Bull will acquire a stake of about 15 per cent, they added. 

Paris FC, founded in 1972, are currently the leader of France’s Ligue 2, one step below the top league.

The move to invest was a family decision involving Arnault and his five children, who all work at LVMH Moet Hennessy Louis Vuitton SE, the luxury group he controls. XINHUA, BLOOMBERG