Sir Alex Ferguson's Advice: Prioritizing Family and Finances over Manchester United

web editor  

During Sir Alex Ferguson's tenure as manager of Manchester United, he missed out on signing an England international player because he advised them to take a better financial offer from another club.

Having just secured Aston Villa's survival in the First Division in their first season back in the top flight, Martin Keown wanted assurances over both his and the club's future at the end of the 1988/99 season. Villa failed to provide him with that, though, and instead chose to move to Everton - despite the advances of Sir Alex Ferguson at Manchester United.

While the Red Devils weren't the preeminent force they were about to become under the Scotsman, they were still one of the biggest clubs in the country and were looking to make their next steps under Ferguson.

Sir Alex Ferguson failed to sign Martin Keown at Manchester United

Today's best Manchester United 2024/25 Home Shirt and Manchester United 2024/25 Away Shirt deals $79.99View $80.26View $114.99ViewShow More DealsWe check over 250 million products every day for the best prices

The Manchester United manager showed Keown around Old Trafford but, ultimately, realised the wages on offer simply weren't enough. With Kewon 23 at the time, Ferguson suggested he might be better off taking the larger offer from Everton.

"I couldn’t agree a new deal with Villa; I was getting married and needed to sort out my future," Keown exclusively tells FourFourTwo. "Graham [Taylor] wasn’t communicating with me about his plans to bring in new players, so I was talking to other clubs.

"Everton were one, but Fergie had me at Old Trafford and Brian Clough talked to me at Nottingham Forest. Fergie showed me around, but he offered me half of what Everton did. It wasn’t all about money – I asked him plenty of questions and didn’t get the answers I wanted.

"To be fair, he knew I was getting married and suggested I think of my family and take the bigger wages at Goodison Park. I never regretted not going to United, but those conversations fuelled the fires further at Arsenal later, when United became our main rivals."

Get FourFourTwo NewsletterContact me with news and offers from other Future brandsReceive email from us on behalf of our trusted partners or sponsorsBy submitting your information you agree to the Terms & Conditions and Privacy Policy and are aged 16 or over.

Indeed, Keown infamously struck Ruud van Nistelrooy on the back of the head after the Dutchman missed his penalty during a 0-0 draw at Old Trafford, preserving Arsenal's unbeaten record that season. Though it came some 14 years after Ferguson attempted to sign him, Keown's assertion highlights just how much he wanted to win when coming up against Manchester United.